The Situation

Life Model Works approached Chapin Media to curate and implement a digital marketing campaign for the opening of their online store. With a shoestring budget and no money for paid advertising, we got creative in leveraging existing channels, networks and fans.

Our Approach

• Develop an approachable email marketing campaign targeting existing Life Model Works current subscribers.

• Create a memorable, uncomplicated offer compelling enough to get customers excited to buy.

• Hit up social media followers with shareable content.

• Work with existing partners to produce video testimonials and product endorsements.

The Results

• 4,450% increase in total sales

• 4,330% increase in total orders

• 2,880% increase in online store sessions

• In one day the store made two times their average monthly revenue.