Facebook & Instagram Video Advertising

 

The Situation

 

A reputable organization with over 40 years of marketplace experience, was looking for new and creative ways to grow their customer base and score more sales. Unable to afford the traditional and honestly, over priced approach to marketing they enlisted Chapin Media to kill two birds with one stone - a custom social media campaign.

 
 

Our Approach

 
  • Create and execute a multilayered social media campaign.

  • Develop a variety of short videos that would peak curiosity, build brand awareness, and call customers to action.

  • Use the powerful platforms of Facebook and Instagram to push our videos to a target audience at a low cost.

  • Ad spend less than $500.

 
 

The Results

 
  • 46,000 impressions.

  • 1.83% click through rate.

  • 77% increase in new monthly subscribers to newsletter.

  • Boost product sales by 222%.