The Situation

Monthly subscriptions to a nonprofit video streaming service stalled. Needing a fresh approach to attract new subscribers and boost revenue, this organization reached out to Chapin Media.

Our Approach

• Create a compelling offer.

• Write and execute a multilayered email and social media campaign.

• Generate momentum for the limited-time offer by leveraging an annual conference with onsite marketings collateral and newsfeed updates.

The Results

• 340% increase in subscribers, compared to the monthly average.

• 86% increase in total subscribers.

• In one month our campaign nearly doubled total subscribers.