The Situation

The client, an international industrial company was tired of having a stale, out dated website, that didn’t represent them well. They wanted a fresh and compelling website to serve the needs of both clients and customers. Needing the ability to appeal to global markets to sell to new customers while maintaining strong support for their client base, they contacted Chapin Media.

Our Approach

This was a global company. We knew it was important to keep the messaging simple, clear and relevant. In addition any images would have to appeal to an international audience and colors would have to be relevant to the industry. So, we began using our messaging framework to develop the building blocks for communication. After crafting the right words our client wanted to say we constructed the website. This dual approach helped create a successful website.

The Results

• 200% increase in leads.

• Nearly 30% of all visitors are international.

• Over 1,500 page views in the first three months.

THE SITUATION

A nonprofit looking to launch their organization came to Chapin Media to build a custom website to generate leads and have the ability to capture donations. Being new, they were still trying to workout what to say and how to say it. In one project they needed Chapin Media to help with branding, developing a clear message to future donors, and wrapping that all into a new website.

The Results

The Site