Stop over thinking this. This is not high school. You can’t keep stressing over sending an email campaign as if it’s like asking out the senior crush from down the hall. Public humiliation is not the result if your customer says no. If you don’t take action now, you’ll miss out on what could have been. More traffic to your website. A steady flow of leads. An increase in sales. Find the courage and hit send. Don’t let fear keep you from getting that next big sale. You have nothing to lose. You can do this!
At Chapin Media we help companies write email campaigns that build trust, provide enormous value and generate healthy sales. In all my experience it still surprises me how many companies are underutilizing their email lists.
Remember, if you already possess your customers email address because they gave it to you, news flash – THEY WANT TO HEAR FROM YOU. Yes, they are curious about what you can offer them. So, take a little time, develop a plan and write really good, value-added content. Then, have the courage to HIT SEND.